2.5 billion gigabytes data created each day in 2012.

Big data will change the way of taking decisions at organizational level, enabling managers to embrace evidence-based decision making. New Roles will need to be created, scientists will need to identify those patterns in data which will be translated in key information to buid thier future strategy.

Which means, Marketing is changing and marketers will need to move on and revolutionate thier methods and approaches to develop new skills set.

McAfee, A., & Brynjolfsson, E. (2012). Big Data: Management Revolution. Harvard Business Review, 90(10), 60-66.