During week 13, the majority of my focus was on the Dukes Lane pop up in relation to hosting events, assisting at events and organising/ planning/ packing down. On Wednesday 20th, I hosted my ‘Yogi Wonderland’ pop up workshop event. The day involved 4 yoga classes throughout the day, taught by It’s Yoga Brighton teachers hosted upstairs. In the downstairs part of the shop, there was an option to take part in some knitting and drawing or to purchase a vegan soy wax candle from ‘candles by JT’, who is based in Brighton and makes her own candles at home to sell at local creative fairs etc. Unfortunately, the day didn’t quite go as hoped. Due to a lack of tickets sold, I had to cancel the yoga classes. The footfall in the area seemed very low that day compared to the weekends. I believe there are a few factors which may have contributed to the lack of success of the event. I feel that the promotional/ advertisement aspects on the event weren’t as efficient/ effective as they could have been. For example, the facebook events were not created earlier enough and I feel more leaflets should have been distributed in selective places which suited our workshop themes. Another factor is that many of us shared our events via social media platforms. This is great, however, it meant it was predominantly reaching out to our peers and not a wider audience. Despite this, I have tried not to let it affect me too much. I am considering it as a learning curve. I definitely feel more confident in relation to events planning. I thoroughly enjoyed the planning and organising process and therefore will not let this outcome affect me from doing another event in the future.

On the day of Yogi Wonderland, some members from the internal marketing team at uni came to film part of the day. Myself and Natasha, who was helping me on the day of the event were asked to speak about the pop up. Below is a link to the film and an image from the article.

http://<iframe src=”https://www.facebook.com/plugins/video.php?href=https%3A%2F%2Fwww.facebook.com%2Funiversityofbrighton%2Fvideos%2F264262321128498%2F&show_text=1&width=560″ width=”560″ height=”470″ style=”border:none;overflow:hidden” scrolling=”no” frameborder=”0″ allowTransparency=”true” allow=”encrypted-media” allowFullScreen=”true”></iframe>

 

Below are some of the pictures from the course of the week…