5 design principles – typography

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As part of the typography mini project for AD138, we were asked to hand draw various fonts for each of the 5 design principles which are: balance, hierarchy, repetition, contrast and alignment. I tried to use the associations I have with these words to create a range of designs. For example, for ‘hierarchy’ I used dominating, structured letters and only coloured in the ‘H,’ the only capital to accentuate the sense of hierarchy in magazine layouts such as the dominance of the hero image. I felt this was a great task in terms of getting me to search typography more and gather inspiration and influences for my zine.

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