As part of Oaf magazine’s promotional strategy, I created an Instagram account to raise raise awareness, display current magazine content, document behind the scenes content and advertise up and coming events. Despite Oaf predominately being a print medium, Oaf still feels it is important to have an online presence to some degree as it reaches out to a larger audience whilst being easy, convenient and accessible for readers to access content and keep up to date with the publication.

It is important to upload regularly with a similar visual identity to ensure there is sense of consistency and customers perceived value is continued.

Below is some mock ups of Oafs instagram through a computer and iPhone.