Trekstock proposal

I felt particularly influenced by Trekstock’s focus on supporting young adults through their strong connections with wellbeing. Whilst researching the charity, I noticed that the wellbeing area of the charity is successful, highlighted though the promotion of yoga, the charities fitness related fundraising and its collaborations with Deliciously Ella (Ella Woodward,) for example the supper clubs as a fundraising method along with the online access to her recipes and tips. However, after looking at Trekstock holistically, I noticed that there wasn’t much charity merchandise, for example the typical charity rubber band. I therefore, felt this was something I could expand on in response to this brief. I felt there was a gap for a product, which was both equally practical and fashionable. I wanted to expand on the typical charity wristwear by designing something which reflected the trendy and youthful feel of the charity along with its focus on wellbeing but also most importantly, raising awareness and being a successful fundraising strategy. With this in mind, I designed the ‘Trekfit’- an activity tracker designed in collaboration with well known wearable technology brand – Fitbit. The ‘Trekfit’ is an activity tracker, which is fashionable, practical and most importantly, raising awareness and fundraising for Trekstock. The ‘Trekfit’ has functions of an activity tracker, for example, counts steps, distance, monitors heart rate, sleep, calories and more. Whilst being functional, it is has a fashionable aspect, for example two different strap choices along with the option for a limited edition hand illustrated print design, making them stand out from the existing wearable technology on the market. Furthermore, by having the brand logo engraved onto the back of the wristwear, the ‘Trekfit’ continues to adopt qualities of a charity band, particularly as a large percentage of the costs go to the charity itself. Alongside the wristwear, ‘Trekfit’ have got an app, which is available as both a standard (free) or premium version. The ‘Trekfit’ app will allow you to connect your ‘Trekfit’ to any smart device wirelessly, so that you can track your progress, set goals, enter competitions, update your food log and most importantly, help fundraise and donate to Trekstock. This is achieved by entering into challenges in aid of Trekstock on the ‘Trekfit’ app, for example a half marathon, which enables your friends to sponsor and donate directly from the app. The app also enables you to share this onto social media so that others who do not have the app can still donate and sponsor. Whilst taking into consideration that there are many exiting brands out there that are selling wearable technology, I feel that the ‘Trekfit’ stands out from the rest. I think the product could be a successful approach to several aspects. For example, encouraging the public to think about their wellbeing more and get fit, raise awareness of the charity and finally help Trekstock fundraise by creating an activity tracker, which is far more than your standard rubber charity band. With this is mind, it is therefore time to create the ‘Trekfit’ and get active so that we can all sweat for smiles!