I decided to create 4 mood boards as a method of displaying some initial ideas and inspiration through colour palettes, styling/photography ideas, layout and settings. There is a mixture of primary and secondary images here. Mood board 1 shows location inspiration, which is my own photo taken in Brighton along with a image of Alicia Keys who has a current campaign on natural beauty and finally lush which promotes natural products for the body. I chose to document these as I felt the colour pallete and mood captured in the cityscape was relating to our project ideas whilst the natural beauty ideas (Alicia Keys and Lush) is also relevant as we have decided to look into encouraging natural beauty, healthy wellbeing and views on our appearances and differences and accepting imperfections.