After looking into the H&M group, I felt a deeper research into Monki be benefit my brand research. I felt that Monki had an essence of 90s/ street wear within their brand, which I felt linked to my original research for my childhood macro trend. Although I have decided not to have a large 90s focus within my look book, some looks may have a slight influence. I drew a few illustrative sketches to capture the loose/ oversized colourful clothing.