What do your Facebook likes say about you?
Jennifer Golbeck explains how companies are using the data you voluntarily put out there onto social media sites as a way to found out more about your patterns of behaviour. She explains how companies can find out your:
- political preference
- personality score
- religion
- intelligence
- sexual orientation
She explains how a study by the National Academies found one of the strongest Facebook indicators of intelligence was to like the page for Curly Fries. (now you understand the title, right?)
If companies can grasp which “likes” are associated with which attributes and characteristics it means they can use this data to better market their products or services. This big data source shouldn’t be overlooked by organisations, as the worlds internet population and in turn Facebook population continues to grow the research available will become ever more important to digital marketing.
Jennifer Golbeck, (2013). The curly fry conundrum: why social media “likes” say more than you might think. [Online Video]. 01 October. Available from: http://www.ted.com/talks/jennifer_golbeck_the_curly_fry_conundrum_why_social_media_likes_say_more_than_you_might_think
[Accessed: 23 October 2014].