Monthly Archives: February 2020

Trainline – Email Marketing

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The email bening analyzed is an event triggered email from Trainline, an independent digital rail and coach ticketing platform, selling tickets through its website, by telephone, and through its mobile app which is available on iOS, Windows Phone and Android platforms. The reasoning as to why this email is event triggered is because the main heading is “Advance tickets for Easter are here“, indicating that the Easter holidays are coming up and paying for tickets in advance is now available. Afterwards, the email establishes how beneficial it is paying in advance for a ticket as it saves an average of 61% and, with a railcard, even more money will be saved! Additionally, there’s an option to book a seat as well as use SplitSave, a Trainline feature available on the app that makes split ticketing easy! It’s a way of saving money on train travel by ‘splitting’ your trip into multiple tickets. Once you click “Book now”, the email takes you to the main trainline website and SplitSave as shown below.

Once entering the main Trainline site, you can find more information based on SplitSave and offers to buy singke tickets to destinantions such as from:

  • Manchester Piccadilly to London Euston
  • London Marylebone to Birmingham Moor St
  • London St Pancras to Paris Gare du Nord

These examples indicate how much money will be saved and ehat is new.

Emails are an effective push online communications method but it’s essential that email is opt-in, otherwise it is illegal SPAM. From my experience with Trainline, it seems that the emails are opt-in as they have never been considered to be SPAM. This is due to the fact that the Trainline emails have been avoiding words such as Free. 50% Off and many more as shown below.

                                                                                                                                                      Source: http://www.icontact.com/

The Trainline email marketing is effective even with its colour sceheme as white is a colour that represents purity and independence, and green which represents tranquility and peace. It engages the potential customer to book tickets either immediately or with SplitSave and Trainline also offers booking by coach, ensuring that the customers have all sorts of transportation to use for the Easter holidays.

References:

iContact. (2020). Email Marketing Made Easy – Unlimited Sending, Unlimited Possibilities. [online] Available at: http://www.icontact.com/ [Accessed 17 Feb. 2020].

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IT282 Assignment (Part 2, Individual, Group 20) – Cloudbeds

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Introduction:

The main basis of this blog is to reflect on my overall experience working in a group of digital marketing consultants, developing a campaign for an emerging organization. We chose Cloudbeds, a hospitality platform that is designed to help hotels streamline their workflows, cut costs and save time. It’s a combination of channel management, project management and booking engine solution. The reasoning as to why we chose Cloudbeds is because hospitality is a major factor in every vacation and business trip, and is important to individual customers and to businesses.

It was difficult choosing an emerging company to begin with as I feared that there wouldn’t be many market data nor credible information for a lesser-known company. For this assignment, we decided as a group to utilize Google Docs as it’s a software where anyone (with the link provided) can work at the same time from their own respective device. This reduces wasted time spent and more information can be added, making our groupwork more efficient instead of relying on one person to organize everything on a document.

Skills Learnt:

The experience of searching for data for said company has helped improve my research skills on how to find information and how to utilize it.

For this presentation, I had the role of analyzing:

  • Competitor Analysis.
  • Intermediary Analysis.
  • Marketing Mix.
  • Website Analysis.
  • Social Media Implementation.

I found it very interesting researching a company I have never heard of before, what it is and what it offers. I have thoroughly enjoyed the group work as well. It has facilitated the workload as everyone did their parts in a proper and credible manner despite the fact that we were separated due to the Christmas holidays. This, in turn, became a blessing in disguise as I believe my time management has improved by plotting a timetable and dedicating myself to it as everyone has personal obligations whilst balancing out hobbies, other modules and social life, especially as university students. Ku et al. (2013) have stated: “Teamwork satisfaction involves understanding the team’s interaction and process from the perspective of the team participants themselves”. I wholeheartedly agree with this statement as I’ve learnt that everyone has their own way of working, thinking and organizing themselves and that, at the end of the day, it will lead to the same satisfactory teamwork and a better understanding of group work on my part.

Whilst preparing the presentation, we have also said about what we will do and if anyone approves, as well as discussions for when to meet up next time so that we will be prepared for what’s to come and how to organize our personal time.

Conclusion

Overall, I believe that this experience has not only improved my skills working in a group but also as an individual. I feel like I have achieved:

  • Leadership.
  • Better time management.
  • Better confidence.
  • Better motivation.

These skills are what can help me have more employability opportunities and I am grateful for the experience this module gave me.

Word Count: 499

Georges Aleksandar Nikolic: 18811040, Group 20

References

Ku, H.Y., Tseng, H.W. and Akarasriworn, C., 2013. Collaboration factors, teamwork satisfaction, and student attitudes toward online collaborative learning. Computers in human Behavior, 29(3), pp.922-929.