Introduction:

The main basis of this blog is to reflect on my overall experience working in a group of digital marketing consultants, developing a campaign for an emerging organization. We chose Cloudbeds, a hospitality platform that is designed to help hotels streamline their workflows, cut costs and save time. It’s a combination of channel management, project management and booking engine solution. The reasoning as to why we chose Cloudbeds is because hospitality is a major factor in every vacation and business trip, and is important to individual customers and to businesses.

It was difficult choosing an emerging company to begin with as I feared that there wouldn’t be many market data nor credible information for a lesser-known company. For this assignment, we decided as a group to utilize Google Docs as it’s a software where anyone (with the link provided) can work at the same time from their own respective device. This reduces wasted time spent and more information can be added, making our groupwork more efficient instead of relying on one person to organize everything on a document.

Skills Learnt:

The experience of searching for data for said company has helped improve my research skills on how to find information and how to utilize it.

For this presentation, I had the role of analyzing:

• Competitor Analysis.
• Intermediary Analysis.
• Marketing Mix.
• Website Analysis.
• Social Media Implementation.

I found it very interesting researching a company I have never heard of before, what it is and what it offers. I have thoroughly enjoyed the group work as well. It has facilitated the workload as everyone did their parts in a proper and credible manner despite the fact that we were separated due to the Christmas holidays. This, in turn, became a blessing in disguise as I believe my time management has improved by plotting a timetable and dedicating myself to it as everyone has personal obligations whilst balancing out hobbies, other modules and social life, especially as university students. Ku et al. (2013) have stated: “Teamwork satisfaction involves understanding the team’s interaction and process from the perspective of the team participants themselves”. I wholeheartedly agree with this statement as I’ve learnt that everyone has their own way of working, thinking and organizing themselves and that, at the end of the day, it will lead to the same satisfactory teamwork and a better understanding of group work on my part.

Whilst preparing the presentation, we have also said about what we will do and if anyone approves, as well as discussions for when to meet up next time so that we will be prepared for what’s to come and how to organize our personal time.

Conclusion

Overall, I believe that this experience has not only improved my skills working in a group but also as an individual. I feel like I have achieved:

• Leadership.
• Better time management.
• Better confidence.
• Better motivation.

These skills are what can help me have more employability opportunities and I am grateful for the experience this module gave me.

Word Count: 499

Georges Aleksandar Nikolic: 18811040, Group 20

References

Ku, H.Y., Tseng, H.W. and Akarasriworn, C., 2013. Collaboration factors, teamwork satisfaction, and student attitudes toward online collaborative learning. Computers in human Behavior, 29(3), pp.922-929.

1.) I-to-I is an intenational organisation with offices in the US, Uk, Ireland and Australia where around 20,000 people have selected i-to-i as they travel and it has trained 80,000 people to be TEFL (Teaching English as a Foreign Language) teachers.  According to the question, Greece is a country closest to me. Vasilis is a high school graduate, 18 years old, aspiring to attend university in London at the United Kingdom for a better education so that he can hve a well paid job, preferably in Greece. However, he is concerned regarding his English and would like to understand and speak it. Vasilis’ friend has told him about i-to-i and decides to check it out. What he would do is check reviews of the website to see if this is something he can rely on and also check the ‘About Us’ page, so that he can understand the company background. Then he would search the courses available and check key points for having a job in Greece such as:

• Average salary: £650-£1,100 per month
• Education needed: Bachelor’s degree usually require
• Hiring process: Easy
• Cost of living: Medium
• TEFL certificate needed: 120 hours +
• Main job types: Private language centres, private tutoring, public schools

Given that there are paid internships as well, this is something that incentivizes Vasilis to use i-to-i as experience in the job market nowadays is essential to stick out from the competition as well as a facts section about his country.

2.) Engagemnet devices are:

• Filling in your details to receive brochures
• Get the Guide
• Call Me Back
• Available Dates
• Book now
• FAQs
• TEFL Accreditation & Regulation: View all our TEFL Courses, Compare us to other TEFL providers, Why choose i-to-i?

3.) No improvements seem to be needed as colour scheme, information and website presentation are all of high quality.