With the emphasis place on silhouettes and what the figure means for determining femininity, I wanted to pull the focus completely to this. Therefore, with the addition of illustration, I literally drew the shape of the model. Increasing and slightly adapting the shape outwards focuses on this idea of what does size actually mean for femininity? With the results being more visually interesting, but not being too intense or unrelated to the brand, whilst it also supports and creates a visual discussion in the idea of this macro trend.