Final Layout of Nike Jordan Pop Up Event Space Made on Mozilla Hubs
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on Scope Social Media Content
on Print/Weave Animated Distortions. I created these using Photomosh, edited them to become live as well as enhance the colours within the pattern. Then I sent them to Lara so that she could add the logo on top.
Moving Posters Made for the Event Walls
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Event Space Idea 3 – Made on Sketch Up
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Working on improving my proposed event space, I created a new idea and layout. My last idea lacked the interactive element which I loved so much in the Nike archives of campaigns. Therefore focusing more on creating an interactive space I created this event pop up. This campaign will act as a pop-up store, with social and entertaining aspects that allow the audience to interact with what’s in the space as well as create an exclusive one-off experience with the collaborating brands Nike and Jordan.
Event Pop Up Development Continued
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Using Photoshop, I sketched out a front view perspective of the layout for my event pop up space. This is my initial drawing, below is my tweaked version which is more practical and realistic with room flows, and stairs direction.
Campaign Idea 2
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My second idea for a proposed event was to use shipping containers and place them around the city, which promoted the collection with either a sneak preview/ fashion scene. I did also think that a way of making these containers interactive could be to create a form of ‘treasure hunt’ where the audience needed to collect clues from each of the scenes in order to find the address to an exclusive pop up store? However, I’m not completely persuaded or in love with this concept, hence why the mockup is merely an empty shell of the container.
Sketch Up Event Model Outcome/ Development
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Paired Workshop Outcome Creating a Film Based on Sound
on Sophia and I were paired to create a digital outcome responding to the theme Sound. Our outcomes explored the different sounds you could envision in a future body, drawing from other themes of adaptive sportswear. Below is the outcome which we co-created going back and forth using different software; like animation character, Imovie and photomosh.
Individual 3D Model Workshop Outcome
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During this workshop, we had to create a 3D space. The space I created was designed as a pop-up performance fashion show.
I am showcasing the new technologies within the sportswear garments by highlighting their weather resilience. The models will all be standing in different terrain and above them (though not demonstrated in my 3d model) will be a water machine to represent the rain, others will have a wind machine / bright UV sunlight to represent the different weather conditions.
Campaign For Selected Collection From Nike.
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I have decided to base the outcome of my project on this upcoming Nike Jordan collaboration collection. I think that because the collection is yet to be released it will give me a blank canvas to work with and give me more freedom of thinking of an event space without being persuaded one way over another.
I think this visual really captures the connotations of adaptive sportswear. Instantly the designer Kayne West and his Yeezy collection come to mind, a designer who is the pinacol of adaptive sportswear.