on 
Next steps to do:
-Edit filters of clips in the middle section to be more intense.
-Buy an alarm clock that represents a runner’s track clock then re-film frames for the begging of the middle section.
-Create a soundtrack to go alongside the film.
on
on The context for Proposed Campaign Idea:
Begin video with an athlete on a track in the race starting position, zoom in on their face (exaggerated heartbeat/crowd cheering soundtrack to assist) as it zooms video changes to athletes routine the morning of race day generic activities brush hair, teeth, get ready, breakfast any superstitions/warm-ups etc but in reverse black and white, then return to the athlete on track heart rate/exterior sounds even more emphasised and finish on race gunshot. Video then pans to brand name and #heretoperform.
For the Kinatheltics campaign, I’m taking inspiration from Frank Lebon and his documentary style of filming. Here is a snippet of me experimenting with filming, getting different camera angles and storytelling for what would be the middle section of the campaign.
During filming, I went OTT with filming every camera angle but this came to my advantage when it came to cutting the video down later on so I definitely want to repeat this when I come to recording the real thing in a few weeks’ time!
However I would like to experiment more with more abstract, more closeup, unconventional camera angles and use a different location as feel the house we used was too modern and I would like that family cosy house look.
With editing, I also then went on to experiment with how the film would look in black and white and in full reverse. Fully reversed works really well, it’s unnatural and so creates a more interesting flip of mundane routines and in turn, helps keep the viewer’s attention for longer.
I’m cautious because I want the campaign to be very quick-fire, therefore definitely more camera angles are needed, along with a change of location may be in the car for the “journey” and some clips on a real athletics track would work nicely for warming up etc. I want to keep the campaign video a length of 30 seconds ideally. I also have a drone which I will be learning to use for the real shoot ina. few weeks as that can get some really great camera angles to mix up the film.
Next to do:
-Begin working on a soundtrack to assist with the film. Not sure whether it’s best to wait until I have shot the final film before doing this so I know what clips I have at what point so I may end up saving it till last.
-Configure a final campaign video timeline, including locations, camera angles/ content I want.
-Organise for shooting on an athletics track need to get forms signed off etc.
on on Though I’m not a fashion designer I have tried to put together a prototype of the jacket I designed in Clo3D. I quite enjoyed doing this and creating it in real life as it meant I was able to visualise my idea in real life and I can use it to photograph for visual promotion with a model at a later date. I intentionally picked black material to add onto the garment as I think it doesn’t limit my project moving forward for instance an all-black surface is easier to super impose patterns onto if I wish, or print textures or even iron-on patterns in the future if I’m no t100% sure yet on the outcome.
on Notes from the tutorial:
Muted colours Emphasised sounds
Start back and white and as the sound builds build the colours into the video again too?
video in the mirrors, brushing teeth (sound very loud)
Fast editing
heartbeat background sounds slow and quiet but builds up
record on camera and import into vas app
documentary-style video, following athletes
Make your own sound using Garage band…
Big heartbeat at the end, loud obnoxious, uncomfortable.
Things to consider:
Iron-on clothing transfers (for logo/ or patterns?)
Amir Khans logo A+K is pretty cool
Look at Campaign Videos
LOTS OF Camera angles, close-ups, eye, nose, sweat, shoes in mud, dirty fingernails, macro lens off amazon (Film same position multiple times from different angles.) Drone? Film Bottom-up, top-down (from tree or drone?)
To do next:
1. Finish Jacket Prototype
2. Look at campaign videos
3. Make leggings on Clo3D
4. Create Logo
5. Sketches of different camera angles/lighting wanted.
on Chris likes my concept for the “I came to perform” campaign which is great made me feel a lot more positive about the idea.
Need to start getting content for the video following each ‘athlete’ Maybe look at styling the video in a Frank Lebon kind of way, like not a typical sleek modern everyone looks great kind of way representing athletes in a more authentic personal, relatable way.
Have a film following athletes lives looking into their pre-race superstitions/ dietary requirements/ rituals/ warm-ups/ routine until the race.
The goal for next week: Finish the jacket design in real life!
Design initial leggings look in photoshop front side back!
Finish Logo Design!
on Following this youtube tutorial I was able to replicate the wavey lines effect and edit my logo on top!
I think the visual aesthetics of this wavy line look really work with the advanced technology element of my projects and would make for some effect visual promotion which I could create for Instagram posts/ posters. Learning this is definitely something I want to incorporate into my project!
Even edit it in photomosh to create interesting Instagram posts for the tease of the launch?
on Yesterday I had a call with Danni, which was really positive and motivating for the direction of my project. Up until now, I hadn’t spoken to any other tutor about my project so it was good to get a fresh perspective of my project directions + references.
She helped me to realise that the next stage of my project would be to really refine the consumer of my brand, its purpose and its visual identity (how I want to move forward with it as it has multiple different opportunities)
I need to:
1. Check out the references she gave me
2. Speak to Lily about her project and her references as she said some may interlink and help me with mine
3. Create a brand mood board (this can be used for Tuesdays progress crit) persona + vision boards
4. Refine who my audience is, the exact purpose for injury it’s for, the brand I am.
on After going into uni today I FINALLLLLLLY have some clarity of my project… what it is, the problem AND the solution woooooo.
Before I had all these loose ideas of what I wanted to do but couldn’t bring them all together and understand what it was exactly I was doing or saying with it. All I knew was that I wanted to use clo3d, make some futuristic sportswear and do a visual promotion campaign for it.
SO the update to my project is….
(Shown in a screengrab of what I’ll be showing in the progress show crit next Tuesday!)
