Category: AGP476

SENSES LOGO

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How did I create the Senses logo?
Initially, I wanted a funky ‘smart’ logo which uses the brand name ‘senses’ and would incorporate some illustrations or fancy typography. But a logo is so important. So I began thinking of alternative ideas rather than using words… Symbols? Synonyms? Semiotics? Textures? But in the end, thought of the idea of this tree. The bones of my concept are built upon the idea of taking yourself out of your current intoxicated environment and placing yourself back at one with nature. I really like the simplicity of the logo and how you are instantly informed of the purpose of the brand.

Inspiration behind: SENSES

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This Ted Talk: How mindfulness meditation redefines pain, happiness & satisfaction. I’m really intrigued by the boundless limitations of our mind and the reality that we don’t even unlock a third of its potential. I also am intrigued by how you can learn to control your life satisfaction through mindfulness meditation ‘which can train the brain to be present’. Using this video of inspiration alongside my already existent preferred healthy living lifestyle, which I’ve noticed to boost my own positivity, I generated the concept of creating a sub-brand of a wellbeing retreat which focuses on strengthening the muscles in the brain and growing a present mind which works from positivity.

GET YOUR $#!% TOGETHER

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ILLUSTRATION AND IMAGING PROJECT REFLECTION:
Out of all the projects I have done so far this year, Illustration and Imaging has been my strongest. This may be due to my Graphic Design background and familiarity with design layouts, typography and Adobe Platforms and being able to apply it to this project. Creating the Zine was exciting and fun as I was passionate about the direction of the theme my outcome took. With the starting point of body image, I decided to look at how social media has had a detrimental effect on kids minds injecting negative thoughts which then can lead to mental health issues. I decided to use my zine to send a positive message to its reader. I wanted every page to give the reader reasons to be positive for. This concept was hugely inspired by the book: What a time to be alone, by Chidera Eggiuere. This book acts as a mentor/best friend/individual who the reader can console with as the book answers any doubts/worries they may have with different life scenarios reminding them they are not alone in the feeling it manifests. I decided to do my Zine in typography as throughout the previous projects I’ve identified photography not to be a strong skill of mine and so I wanted to produce something refined and good. Also, I feel as though typography was a good way to emphasise certain quotes. Therefore transferring the skills I learnt at foundation during my Graphic Design classes I opted to do typography. The outcome of my zine is beyond how I initially imagined however in the future if I was to redo it I would consider adding more pages touching upon more areas which people can feel negative about beyond body image. But also, I would consider altering how the book reads by adding a few sentences which lead into the typography quotes that enables the reader to understand why I’m preaching certain quotes/attitudes so it reads more like a personal conversation between the writer and reader. I do feel as though the colour palette of my zine could have been stretched further as typical connotations of positivity in terms of colour would be every bright colour not restricted down to a few. However that said, if I was to create more pages of the Zine then I would incorporate more colours as I went along. The element of binding which was a requirement in this project I found difficult so to overcome this when I went to print my final zine I ensured I printed the pages on A4 on double spreads so that as I folded it to A5 the pages were in the correct order. Though this may have been more longwinded then having just printed the pages off individually and binding, I found it more suited to my working style. In future projects based on my success with this last one, I will consider doing more typography graphic design based outcomes which focus more computer-generated designs. I particularly like doing layouts so maybe I could consider doing the editorial layouts/social media content/ poster design outcomes in future projects. 

Reflection on Project

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Looking back at this project identifying my own strengths and weaknesses I have learnt a lot about myself. Overall I think I was successful in my outcome which I produced however notice that in the early stages of the project I was slow at moving and getting things done. This meant that the contents of my project isn’t as condensed as it could have been. Researching is something thats never been my favourite thing to do, therefore I often leave this till last minute- though I need to ensure that in the future I don’t as it will begin to hinder my overall grade if the researching element of the project is not as strong as the outcomes are. In order to change this bad habit and make it into less of a weakness I need to encourage myself to carry out more research- I think by talking to other people and getting their ideas of potential topics to look into it will help the idea of researching be less daunting. Towards the end of this project I also used the St Peters Library more which is something I should of done sooner, as the resources that they have in there are important and is where I found most of my work’s inspiration from but had I have been there sooner I could of had more a selection of outcomes to venture into. I also wasted a lot of time faffing with the presentation of my sketchbook- this next project I am going to try using a folder with wallets in, where I can slip primary and secondary research into it as it means I haven’t committed to sticking anything down so if I wanted to change things around/ add more in I wouldn’t been restricted like as if I was doing a sketchbook. I believe this will be a better way for me to work as it means I will spend less time re-doing my sketchbook/ leaving research out because it doesn’t fit as now I am able to just slot it in and change it at a later date easier If I wanted to. At the beginning of the project I wasn’t spending much time out side of the timetable days dedicated to independent study but I believe this is because I was still settling into my new house and had a few wobbly weeks.
  A strength of mine for this project has been the outcome I produced. I am very proud of it considering there was no direction for what outcome you had to produce. I decided to go for a more graphics idea as it is my strength as opposed to stitching or 3d work. Using skills I have learnt in previous years from graphics I was able to produce my outcome.
  For the future projects to come I am going to learn from the weaknesses of this project as I don’t want to make the same mistake twice- this means using St Peters Library to source my research from and taking initiative when not working in the studio to make sure I am equally as productive outside university as I am in.

Ballet Shoes

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BALLET SHOES

This object caught my attention in the Museum of Transology in Brighton.
Initially because of the familiarity of the shoes relevant to my childhood but also because of the personal attachment the owner had with them which after reading drew this automatic connection.