The context for Proposed Campaign Idea:
Begin video with an athlete on a track in the race starting position, zoom in on their face (exaggerated heartbeat/crowd cheering soundtrack to assist) as it zooms video changes to athletes routine the morning of race day generic activities brush hair, teeth, get ready, breakfast any superstitions/warm-ups etc but in reverse black and white, then return to the athlete on track heart rate/exterior sounds even more emphasised and finish on race gunshot. Video then pans to brand name and #heretoperform.
For the Kinatheltics campaign, I’m taking inspiration from Frank Lebon and his documentary style of filming. Here is a snippet of me experimenting with filming, getting different camera angles and storytelling for what would be the middle section of the campaign.
During filming, I went OTT with filming every camera angle but this came to my advantage when it came to cutting the video down later on so I definitely want to repeat this when I come to recording the real thing in a few weeks’ time!
However I would like to experiment more with more abstract, more closeup, unconventional camera angles and use a different location as feel the house we used was too modern and I would like that family cosy house look.
With editing, I also then went on to experiment with how the film would look in black and white and in full reverse. Fully reversed works really well, it’s unnatural and so creates a more interesting flip of mundane routines and in turn, helps keep the viewer’s attention for longer.
I’m cautious because I want the campaign to be very quick-fire, therefore definitely more camera angles are needed, along with a change of location may be in the car for the “journey” and some clips on a real athletics track would work nicely for warming up etc. I want to keep the campaign video a length of 30 seconds ideally. I also have a drone which I will be learning to use for the real shoot ina. few weeks as that can get some really great camera angles to mix up the film.
Next to do:
-Begin working on a soundtrack to assist with the film. Not sure whether it’s best to wait until I have shot the final film before doing this so I know what clips I have at what point so I may end up saving it till last.
-Configure a final campaign video timeline, including locations, camera angles/ content I want.
-Organise for shooting on an athletics track need to get forms signed off etc.
