Chris likes my concept for the “I came to perform” campaign which is great made me feel a lot more positive about the idea.
Need to start getting content for the video following each ‘athlete’ Maybe look at styling the video in a Frank Lebon kind of way, like not a typical sleek modern everyone looks great kind of way representing athletes in a more authentic personal, relatable way.
Have a film following athletes lives looking into their pre-race superstitions/ dietary requirements/ rituals/ warm-ups/ routine until the race.
The goal for next week: Finish the jacket design in real life!
Design initial leggings look in photoshop front side back!
Finish Logo Design!
