on Following this youtube tutorial I was able to replicate the wavey lines effect and edit my logo on top!
I think the visual aesthetics of this wavy line look really work with the advanced technology element of my projects and would make for some effect visual promotion which I could create for Instagram posts/ posters. Learning this is definitely something I want to incorporate into my project!
Even edit it in photomosh to create interesting Instagram posts for the tease of the launch?
on Yesterday I had a call with Danni, which was really positive and motivating for the direction of my project. Up until now, I hadn’t spoken to any other tutor about my project so it was good to get a fresh perspective of my project directions + references.
She helped me to realise that the next stage of my project would be to really refine the consumer of my brand, its purpose and its visual identity (how I want to move forward with it as it has multiple different opportunities)
I need to:
1. Check out the references she gave me
2. Speak to Lily about her project and her references as she said some may interlink and help me with mine
3. Create a brand mood board (this can be used for Tuesdays progress crit) persona + vision boards
4. Refine who my audience is, the exact purpose for injury it’s for, the brand I am.
on After going into uni today I FINALLLLLLLY have some clarity of my project… what it is, the problem AND the solution woooooo.
Before I had all these loose ideas of what I wanted to do but couldn’t bring them all together and understand what it was exactly I was doing or saying with it. All I knew was that I wanted to use clo3d, make some futuristic sportswear and do a visual promotion campaign for it.
SO the update to my project is….
(Shown in a screengrab of what I’ll be showing in the progress show crit next Tuesday!)
on Jacquard by Google
“Jacquard™ by Google weaves new digital experiences into the things you love, wear, and use every day to give you the power to do more and be more”.
Adidas did a collaboration with Jacquard (Adidas GMR) and manipulated the device to measure its user’s kicks, shot power, distance and speed. When you engage in real-world football activity through a series of specifically created challenges, you can earn rewards and improve your Ultimate Team™ performance.
Jacquard has greatly inspired my concept as I (as a brand) could collaborate with them, like Adidas did, to have the chip device act as an informer to the heat which I can control via the app and select the muscle area I want to target my heat-loss to.
Norma tech boots
Norma tech boots
“Our suite of products help to relieve tension, unlock sore muscles, and prime your body and mind to be at their best, so you can always find the simple fun in doing what you love to do, more”.
Compression Layers
2XU Compression layers
‘The benefits of our compression relies on our fabrics being firm and durable and graduated. Every batch of compression fabric we manufacture is first tested for power and recovery on an Instron tensile strength tester. If it does not meet quality standards it will be rejected and re-made. Approved compression fabric is then carefully constructed into a garment and tested on the Salzmann pressure measurement device to ensure they have a correct graduated pressure profile.’
Compression garments aid with blood flow, which helps during and after activity to remove waste and increase the blood flow to muscles, which in turn aids muscle performance.
G-Suits
G-suits, sometimes called anti-G suits, are designed to prevent a pilot from blacking out during high levels of acceleration force that cause blood to pool in the lower part of the body, leaving the brain starved of blood and oxygen. Inflatable bladders push blood toward the torso and exert pressure on the lungs
This is a great example of how technology is used in clothes to apply pressure in the body for a specific purpose.
on Thermal Energy is the answer to my project….
SO after sitting with Mark and being able to shoot questions and talk through my project with him I began brainstorming what I wanted from my project.
I already had thought of the following ideas:
-how can a by-product (heat loss) be stored and how can we use it?
-solar charging jacket materials that could charge devices on the body
I was really interested in how we could use heat loss in physical activity for a source of something in some way.
Which led me to fall into the concept of energy harvesting.
Here are my initial notes on energy harvesting and what purpose that could be for and used for in sports specifically.
Energy harvested through activity used to…
-power lights high vis on jacket
-power electronics on us (phone, headphones) =- works through the air like Samsung newly created tv remote that harnesses wifi
-what if you could log areas of weakness/pain in your body, then whilst your running your heat-loss would be harnessed and applied to the areas/muscle group which is injured/hurting providing a heat pack?
This is when I thought of the idea of using heat loss to target specific sports-related injury/discomfort/ warming/cooling muscles in athletes.