https://www.youtube.com/watch?v=JDyXSvFHW9Y
After having looked deeper into Adidas, I have learnt that they have a really strong sustainability stance in the industry. In fact, I believe they are the biggest leading sportswear brand to be transitioning to becoming more sustainable. (More than Nike and other long-standing sportswear companies) This may also be down to the fact they have appointed Stella McCartney as their sustainability advocate and creative director helping to lead the research into sustainable technologies for Adidas in the future.
I really love their campaign videos, they are very moving and thought-provoking – could I do something educational in mine?
