Month: October 2021

I stumbled across this whilst looking through The Fabricant website and thought this again may be super useful at a later stage in my project to refer back to as it outlines the 5 components that make up a digitally constructed marketing video for 3d garments.
(Photos attached below for ease)

Source: https://www.thefabricant.com/aape

The fabricant was asked by Hong Kong retailer I.T to digitally recreate one of their collections (celebrating the companies 30 year anniversary) I really love the outcomes and the clips of the 3D garment moving, I think its a really great modern visual promotion which is something I’m looking to explore in my outcome.

I particularly like the element on their website where you can light the garment with a different ambience and interact to change the perspective of the garment – not sure if this is something that is easily done and whether it’s to my ability but would like to try.

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I.T Pop Up Stores Honk Kong + Paris

I like how their pop up store in Hong Kong is built as an interactive immersive experience. This is great inspiration for the final outcome of my project and ways in which I can present it to an audience.

I really like the graphics of the pop-up store posters + magazine, thought they would too be great imagery that could inspire me later in the project.

 

 

 

 

Other brands people buy sportswear from include; Ryder Wear, Under Armour, Asos, Sweaty Betty, Women’s Best, USA Pro, ASDA, Bo and Tee, Reebok, Karimoor.

 

 

The most common answer for this seemed to be price, quality, comfortability and functionality.
These 4 most common answers will be used to inform the focus of my sportswear brand.

 

Again, functionality and durability seemed to be the most common answers which individuals who bought their sportswear based on performance reasons were looking for!

The majority answer for this question was that people didn’t look into whether a brand was sustainable or not but if they were it was an added bonus! Is this because people aren’t fully educated to the extent to which brands that aren’t sustainable are affecting our world? – Could my company not only produce more sustainability-conscious clothes but also educate consumers at the same time?

 

Anifa Mvuemba – Fashion designer showcases the future of the runway with 3D models.
Collection is #Pinklabelcongo

I love the visuals for this virtual collection, how the garment moves with the body – could this be something I do for the visual promotion side of my outcome? With audio of athletes (influencers of the brand) or dramatic sound effects such as breathing / running foot steps? A runners landscape in the background setting the scene?

FutureLight is an advanced breathable-waterproof outerwear technology that North Face is using for its jackets. Qualities of the fabric include; waterproof, breathable, soft second skin, durable.

I really like the first promotional video how the entire video is in black and white until the clips of the jacket at the end where it then shows off the bright orange colour. I think it’s really powerful with its message to the consumer and really sells the technologies within the jacket.

Their strapline “defy the past – challenge the future” is again also really powerful and to the point.
*note to bear this in mind when thinking of my own strapline

Second video analysis – I really like the use of two screens, one static one moving, it’s a really modern aesthetic with moving fabrics and black and white content – The black and white clips could transpire into my own teaser videos for my collection.

The final video is much longer more of a storytelling/review approach of the jacket, this is a good video with lots of different camera angles.