Working on improving my proposed event space, I created a new idea and layout. My last idea lacked the interactive element which I loved so much in the Nike archives of campaigns. Therefore focusing more on creating an interactive space I created this event pop up. This campaign will act as a pop-up store, with social and entertaining aspects that allow the audience to interact with what’s in the space as well as create an exclusive one-off experience with the collaborating brands Nike and Jordan.
