Month: March 2021

Event Space Idea 3 – Made on Sketch Up

Emilia Clark on

Working on improving my proposed event space, I created a new idea and layout. My last idea lacked the interactive element which I loved so much in the Nike archives of campaigns. Therefore focusing more on creating an interactive space I created this event pop up. This campaign will act as a pop-up store, with social and entertaining aspects that allow the audience to interact with what’s in the space as well as create an exclusive one-off experience with the collaborating brands Nike and Jordan.

Event Pop Up Development Continued

Emilia Clark on


Using Photoshop, I sketched out a front view perspective of the layout for my event pop up space. This is my initial drawing, below is my tweaked version which is more practical and realistic with room flows, and stairs direction.

Campaign Idea 2

Emilia Clark on


My second idea for a proposed event was to use shipping containers and place them around the city, which promoted the collection with either a sneak preview/ fashion scene. I did also think that a way of making these containers interactive could be to create a form of ‘treasure hunt’ where the audience needed to collect clues from each of the scenes in order to find the address to an exclusive pop up store? However, I’m not completely persuaded or in love with this concept, hence why the mockup is merely an empty shell of the container.