on Sophia and I were paired to create a digital outcome responding to the theme Sound. Our outcomes explored the different sounds you could envision in a future body, drawing from other themes of adaptive sportswear. Below is the outcome which we co-created going back and forth using different software; like animation character, Imovie and photomosh.
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During this workshop, we had to create a 3D space. The space I created was designed as a pop-up performance fashion show.
I am showcasing the new technologies within the sportswear garments by highlighting their weather resilience. The models will all be standing in different terrain and above them (though not demonstrated in my 3d model) will be a water machine to represent the rain, others will have a wind machine / bright UV sunlight to represent the different weather conditions.
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I have decided to base the outcome of my project on this upcoming Nike Jordan collaboration collection. I think that because the collection is yet to be released it will give me a blank canvas to work with and give me more freedom of thinking of an event space without being persuaded one way over another.
I think this visual really captures the connotations of adaptive sportswear. Instantly the designer Kayne West and his Yeezy collection come to mind, a designer who is the pinacol of adaptive sportswear.
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Researching into past sportswear brands marketing campaigns and this is by far the best! Nike’s archive of marketing campaign’s all follow a similar trend of being some form of interactive event, where the consumer can interact with the product. I think their ideas are really innovative and use advanced technology to make their products more desirable. They are also clever at creating a lighthearted, fun interactive game. Bearing this in mind for my future outcome, I want to create an interactive social space that promotes a brands product in a clever innovative way.