Month: May 2020

How did I create the Senses logo?
Initially, I wanted a funky ‘smart’ logo which uses the brand name ‘senses’ and would incorporate some illustrations or fancy typography. But a logo is so important. So I began thinking of alternative ideas rather than using words… Symbols? Synonyms? Semiotics? Textures? But in the end, thought of the idea of this tree. The bones of my concept are built upon the idea of taking yourself out of your current intoxicated environment and placing yourself back at one with nature. I really like the simplicity of the logo and how you are instantly informed of the purpose of the brand.

This Ted Talk: How mindfulness meditation redefines pain, happiness & satisfaction. I’m really intrigued by the boundless limitations of our mind and the reality that we don’t even unlock a third of its potential. I also am intrigued by how you can learn to control your life satisfaction through mindfulness meditation ‘which can train the brain to be present’. Using this video of inspiration alongside my already existent preferred healthy living lifestyle, which I’ve noticed to boost my own positivity, I generated the concept of creating a sub-brand of a wellbeing retreat which focuses on strengthening the muscles in the brain and growing a present mind which works from positivity.