Now the project has come to a conclusion this felt like a good time to look back at how the project has moved forward and developed over the past few months. What has bee one of the biggest factors throughout this process is the importance of keeping the target consumer within consideration around the brand visual identity and the marketing channels the brand will be promoted through.

With a strong push towards sustainability as this is an important element within the fashion industry today and something I know is important for the customers HIDDEN is targeting. Throughout this process I have also ensures that the visual photography is inline with the vision of the brand, with a strong push towards using nature within the images to highlight the importance of this within the brand. One of the key elements that has made a huge difference in all of the images is the models, with a natural aesthetic look, portraying a feeling of calm and timeless beauty. Focusing on different locations for each model and creating there own location for different stories within the cookbook.

The HIDDEN brand look book and branding boards are a great way of reflecting the vision and values of the brand in a conclusive and creative way, I feel confident and proud of the direction the brand has developed in, with a strong focus towards quality over quantity within the imaging, product line and brand ethos.