The final marketing strategy looks at exploring events marketing by creating the Sunday Walk With Friends campaign. This channel is about designing an experience for the consumers that highlights the HIDDEN brand values and believes. The event is also a great opportunity to introduce face-to-face communication between the brand and its consumers, making HIDDEN feel more personable, and could therefor lead to a tremendous effect on customer loyalty. The event simply consist of inviting an exclusive audience of HIDDEN consumers and appropriate micro-influencers on Sunday afternoon for a walk across the Great British countryside in there HIDDEN hats. The event aims to create a conversation on all HIDDEN online marketing platforms as the event will be live streamed and narrated on Instagram. The event also helps to highlight the importance and respect HIDDEN holds for the great outdoors as Sunday Walk With Friends will be in partnership with the charity ‘Campaign to Protect Rural England’. This charity has been selected as its values and believes aligned with that of HIDDEN aspirations for both the city and the countryside and the value and beauty that comes from preserving this landscape, factors that will really resonate with the HIDDEN target customer.