Visual branding: For the next stage of the development process of ‘HIDDEN’ I wanted to do a photoshoot inspired by the visual research I have collected so far. This is taking inspiration from the ‘3rd Summer Of Love’ photographs, as well as trend I have researched on WGSN.

The Location of the photoshoot was of high importance as I needed this to show the outdoors attitude and relaxed feeling of the brand. Seven Sisters was the chosen location as this offered chalky white chief edges that created grand but yet calm backdrop to the images. The chiefs also created a chalky colour pallet.

The styling was another key aspect of the shoot. This was a case of trailing a few different outfit to see which was most suited, in the end the more paisley colours worked well. Moving forward I would love to redo this shoot with brighter yellows and red styled clothes.