One of the key USP of the brand I have create is the Strength in its attested towards all metals used in the production of the hats being sourced locally and ethically within the uk. This has been inspired by the V&A’s Fashions From Nature exhibition and researching brands such as ‘Harris Tweed’ and ‘Private White P.V’ who encapsulate British heritage, local manufacturing and quality control throughout all aspects of the brand.

As part of this inspiration I wanted to start creating my own visual imagery to represent this aspect of the brand. For this I conducted a test shoot. This enabled me to visual create an aesthetic for the visual behind the historical influence.

 

Photograph: Ellen McNeelance, Historical Influence, Oct 21, 2018.

Photograph: Ellen McNeelance, Historical Influence, Oct 21, 2018.

Photograph: Ellen McNeelance, Historical Influence, Oct 21, 2018.