The test shoot was a great source of primary market research in helping gather a visual identity and inspiration for the brand running across into the marketing campaign. The first selection of test shoot photographs were inspired by the iconic image of Bianca Jagger taken by Andy Warhol in 1971. For me this photograph encapsulates an attitude and characteristic of mystery, intrigue, confidence, style and control. This is the type of customer profile I aimed to target when creating my brand and marketing campaign. The test shoot allowed me to visually view this character persona by creating a style and narrative that reflects these characteristics .


above  : Andy Warhol, ‘Bianca Jagger’ ,1971.

Above: Image authors own, Ellen McNeelance, ‘Alice’ 2018.