The first source of inspiration in helping brand development came from the photography publication ‘Divers Beauty’ created by the fashion photographer Alex Lubomirski. Focusing particularly on two images from the book photographing Jenny Shimizu  and Naomie Harris . I found the photographs encapsulating, showing a clear narrative representing race, nationality and strong personalities. This introduced me to the idea of creating a cultural based narrative with a clear defined personality surrounding my 360 campaign and brand.

 

Alexi Lubomirski, ‘Jenny Shimizu: Grateful, highly cruise, team player’,  2016, Diverse Beauty.

 

Alexi Lubomirski, ‘Naomie Harris: sensitive, determined, mercurial’, 2016 , Diverse Beauty