The Brief.

Creating a fundraising activity that’s exciting and new, but most importantly ‘Trekstock’ is looking for MASS PARTICIPATION.

Clear Customer groupe; what we wanted to get out of them:

young adults

  • Feelers
  • Doers
  • Thinkers
  • Impactive and NOT passive

What we want out of them

  • Money/ fundraising
  • energy
  • time
  • communication