now i had some ideas behind the content i wanted to start looking in more detail at the people we where aiming the magazine toward, the most sensible option was to stick to what i know and for me thats my age group of the early 20s ( later on in the process of the magazine creation we upped this to 20-30) this was an area i could ensure to wright interesting content on that would be correct and current.

when looking gat competitors we decided to set our magazine at a higher price that ‘Oh Comely” but know higher than ‘The Gentlewoman’ this seemed like the right price and age bracket for the target advance we where aiming to read the magazine.