Persona Name:

Olivia Hughes

Background:

Student in her 4th year studying Civil Engineering, did a placement year in Berlin working for an engineering company. She is not married, but she has a boyfriend who lives in Amsterdam. Currently works part time at the University as a Student Ambassador.

Demographics:

Skews Females

Age 20-40

Income is £300 a month, is student finance £1,200 a term.

City centre

Identifiers:

Social media user

Enjoys socialising and going out

Probably has multiple friendship groups from University and Home.

Goals:

To receive a good grade at University

Keep working hard at her current job

Attend training and match fixtures for her netball team

Challenges:

Prioritizing her work over social activities

Keeping a healthy diet and mind

What we can do:

Use low fat ingredients

Have a choice of toppings you can put on top

Help with their social media presence

Real quotes:

“I love going to the pub with my friends as well as having fun nights in where we all cook for together”

“We never are able to all agree on a desert to have after dinner, especially when we have a lot of friends coming round”

“I love eating cheesecake but sometimes we have so much left overs and we don’t know what to do with them all”

Common Objectives:

“I’m worried about my money and keep spending it on snacks throughout the day”

“I am worried about my figure and keep eating unhealthy food”

Marketing Messages:

We sell lower prices cheesecakes

We are looking into the healthier cheesecakes idea, or you could always buy smaller cheesecakes

You could take a piece of cheesecake to work if you have any left overs

Elevator pitch

We are a small start up business and we absolutly love cheesecake. We can personalise the cheesecake to your needs and taste and get it delivered very quicky. If you love food and you love your chocolate our cheesecakes are the best in the market.