Persona Name: Olivia Hughes Background: Student in her 4th year studying Civil Engineering, did a placement year in Berlin working for an engineering company. She is not married, but she has a boyfriend who lives in Amsterdam. Currently works part time at the University…
Pleesecakes website is aimed at a large target audiences. The ages for the products are aimed at everyone from young children, teenagers, adults and older generations. However, the website and the target audience for buying the products are aimed at 20-40 years. The website is…
Argos Ltd is a British catalogue retailor operates in the UK and Ireland and trades both through physical shop and online with over 758 stores offering over 43,000 products. According to Retail Week, Argos is the UK’s best multichannel retailer, recently named number one in…