If 9,999 in 10,000 apps will fail, how does the 1 become a success?

Name: Elly Sykes Student Number: 15802562 Date: 21st February 2019 Tutor: Asher Rospigliosi & Chitharanjandas Chinnapaka Word Count: 800 The proliferation of mobile phones has driven the rapid growth of apps (Fu et al, 2013). In 2017, consumers downloaded 178 billion apps to their devices, and by 2022 this…

Halo Top: Blog Post One

Halo Top: ‘Ice cream you can feel good about eating.’ Name: Elly Sykes Module: Digital Marketing Tutor: Dr. Chitharanjandas Chinnapaka Word Count: 542 words Date: 13th December 2018 Introduction Halo Top was founded in 2011, the product is aimed at the health conscious consumers as the…

Persona Pleesecakes

   Persona Name: Olivia Hughes Background: Student in her 4th year studying Civil Engineering, did a placement year in Berlin working for an engineering company. She is not married, but she has a boyfriend who lives in Amsterdam. Currently works part time at the University…

Pleesecakes Website Analysis

Pleesecakes website is aimed at a large target audiences. The ages for the products are aimed at everyone from young children, teenagers, adults and older generations. However, the website and the target audience for buying the products are aimed at 20-40 years. The website is…

Argos Ltd The Digital Story

Argos Ltd is a British catalogue retailor operates in the UK and Ireland and trades both through physical shop and online with over 758 stores offering over 43,000 products. According to Retail Week, Argos is the UK’s best multichannel retailer, recently named number one in…