social media | Ella Frost Professional Practice

As a portrait photographer, I use a lot of my friends and family in my work but I need to start branching out and getting used to paying people to be in my work. Prices do vary depending on how high up you are in the modeling world. But also getting used to doing model release forms so I have my own back! For my current project I am doing at university I have started to produce model release forms and, in some cases, pay my models for working with me. Because I am wanting to start selling my own work I need consent from the models so that I can sell images that include them. But before I sell my work I need to know what other people are charging and this lecture really helped me understand what I need to be charging.

I need to make sure that I am:

Market value, not a per-hour estimate.
Research – compare and contrast how other emerging and more established photographic artists are pricing.
Set prices at a conservative level for your first edition of prints – just as it’s better to sell out a print run, it’s better to gradually increase prices than cut them.
This increase can happen slowly over time, but it also can happen over a single edition of work, which is often priced on a sliding scale these days

I Have created a model release form template that I have got approved by my tutors so I can use this in the future too when I ask models to work with me!

We had guest speaker Lindsey Smith come in and talk to us about working with galleries and the process she went through whilst studying and how she got to be an established artist. She has worked in collaboration with a range of organisations to design, deliver and evaluate learning and engagement initiatives. Her main peace of advice was to keep networking as well as have the confidence to reach out to people to see if they want to produce collaborative work or to see if you can get exhibited in a gallery. Having a strong portfolio is something I need to consider as I do want to be exhibited into galleries. Now that we are planning our grad show this will be a great opportunity to network and put myself out there!

I have selected some images and started to build my portfolio up as well as begin to do my CV and artist bio.

Artist bio:

Ella Frost is a British visual artist currently in attendance of The University of Brighton for BA(Hons) Photography, of which she is in her third year. Frost’s work re-imagines our relationship with the photographic image: documentation of truth, memory, and existence are explored through the use of portraiture. Working with alternative processes and merging analogue & digital technology with contemporary methods, Frost explores the power of portraits to challenge existing narratives and boundaries. By reflecting on the history of the portrait and engaging with current views of the portrait, she creates abstract work reflecting on these ideas within photography by editing and manipulating her images to reimagine their possibilities.

Through her studies at the University of Brighton Frost has established strong concepts and creative interests within her visual practice. Through the exploration of 35mm film as well as studio shoots, frosts works visualises the truth within photography as she bushed the boundaries between reality and fictionality. Her wider visual concepts incorporate these ideas by using mixed medias to aesthetically convey her concepts as well as researching into the historical and critical analysis of photography. Her work guides the viewer to the depict world. During 2022 my project ‘Conceal & Reveal, which was made by splashing developer onto my prints in the darkroom, was shown in ‘Indagation’. The exhibition was displayed at Edward Street by the university of Brighton. This series as well as ‘conceal & reveal continued’ is also soon to be displayed at the Free Range in London as well as another exhibition held by the university of Brighton.

CV: