After research int the affects of fast fashion, I want to use sustainability as my trend and explore how many ways I can create different methods of renewable clothing.  My first shoot was based on uniform and creating durable clothing. 

Tied to the aesthetic innovation and technical invention that have always changed the identity of knitwear, Missoni is one of the best known, loved and recognized fashion and design brands in the world. Missoni style is the result of a partnership between two people. In 1953 Ottavio and Rosita decided to set up a knitwear business, and were soon at the cutting edge of Italian fashion. Missoni inaugurated and affirmed an unmistakable way of dressing and living: with a colorful “put-together” of zigzag motifs, stripes, waves and slub yarns in a patchwork of geometric and floral jacquard. The couple started a family and their children Vittorio, Luca and Angela, the brand’s creative director since 1996, grew up in direct contact with their parents’ work. Closely involved with the business, they took on increasingly responsible roles, becoming co-creators in a project that continues to seduce and excite today. Missoni is now one of the best representatives of Italian fashion and design excellence around the world. With its pioneering multicolored aesthetic vision, it continues to influence the contemporary lifestyle, thanks also to the success of the Missoni Home line.

Fresh of the New Gen program, Marta Jakubowski, a polish designer has already proved she has the potential to progress into a rising designer. Her experience interning for Alexander Wang has positively created sportswear vibes into her designs, and freedom of movement in her work that I am really excited to explore.

So far in my research into Marta Jakubowski, I have discovered many interesting inspirations that lead her to her final looks. Her connection to hospitals as a child have really clear conceptual ideas flowing within her style, I love the idea of uniform and referencing to the prison system, something I am very much interested in myself. When looking into my theme for a mega trend, much of my research lead me to the idea of exploring the prison system and how this could be improved and explored through artistic mediums in the same way that she has. The fitting and stretch of the fabrics across the models bodies give an element of comfort combined with the idea of elegance, like how uniforms function is practicality combined with professional appearance.

Comme Des Garcons was founded by Rei Kawakubo in 1969, and satisfies its purpose as the exception to the rule in the fashion industry. In a world where genders are separated to such extremes, Kawakubo cultural surroundings have given her the ability to see past these barriers that stand tall in the western world, and encapsulate a modern woman. ‘Like Boys’ translated in English, Initially started out with just one womenswear collection, but due to its innovative approach has expanded into nearly twenty separate lines that include menswear and fragrance but more acclaimed, their collaborations such as Play Comme Des Garcons X converse which instantly became an international success back in 2009. Most recently, the company has taken on new sub brand by designer Gosha Rubchinskiy that deals with themes of the struggling youth culture in modern day post soviet Russia. Come Des Garcons is Co owned by Rei’s husband Adrian Joffe, and together they have expanded its status to an universally renowned fashion label, and together have launched number of international stores such as their London based Dover Street Market. 

I have chosen Comme Des Garcons for its unique approach to design and its immense impact it has on both international fashion and art. Red Kawakubo’s designs cannot be compared to any other designer; In an interview for The New Yorker in 2005, Kawakubo stated

“I never intended to start a revolution,” .. “I only came to Paris with the intention of showing what I thought was strong and beautiful. It just so happened that my notion was different from everybody else’s”.

“…Rubchinsky has dealt with themes of youth culture struggling in post Soviet, modern-day Russia and this time, there’s a more solitary outlook that more or less translates to the soulful sportswear that we have seen from previous seasons.”

Source: http://www.dazeddigital.com/fashion/article/6925/1/gosha-rubchinsky-a-w-10-11

Gosha Rubchinskiy has taken his influence from observing and studying his countries history and allowed a developed understanding into its current state and produced a beautiful brand that embodies this. The unique movement has created an entirely new style born from a period of great depression that has inspired the fashion world on a great scale; the idea has become merged with the western state scene and the trends are spreading into all subcultures, however the designer wants its market to understand the brand values and what it is a product of, not just a fashion piece.

The Tate have successfully curated a mind blowing exhibition that celebrates Rauschenberg’s six decades of contribution as an artist; his death in 2008 triggered a much needed reminisce of his donation to the arts and preeforamnce industry. Becoming surrounded by so much influential work from one life allowed the audience to become observers and educated its them on the possibility of everyday objects refining its culture. Much of his work references the streets of New York, an area where he spend much of his time as a growing artist and one that became extremely influential to himself.

What stood out most to its viewers was his comprehensive ability to explore mediums in his work. From framed drawings that  have been rubbed out and paper that bears its scars, to a stuffed goat placed on top of a horizontal painting, Raschenburg has explored every aspect that he possibly could to define his take on Americas growing society. His work gets its term ‘Combine’ from his technique of bringing together paint with sculpture, collage, drawing, layering, documenting and making us question what are these preconceived notions and can these be changed.

A number of reviewers have commented what works about his unconventional approach is his refusal to accepted the conventional standards of what is and isn’t art; this constant need to find new ways to establish a message is what has given him a status of one of the greatest dominating artist of the century.

The venue chosen to house the Chanel ID project was an unlikely location for a installation, behind a successful multi-storey nightclub that I often visit myself, however a contemporary one. Being unaware of the artist who designed it, my drive to go was based on its sensory aspect, one that I have not been exposed to before. ID Magazine had united with Chanel and commissioned Es Devlin to produce a space that responded to her take on the perfume, and give its audience the change to freely come and explore her creation.

With a brief of “‘you can create anything you like as long as it has something to do with scent’,” says Devlin, She chose to explore the way that scent can be a way of recollecting past events. There are four rooms to the project, the first a video created by the artist that explores her inspiration for designing the maze, about reflection, angles and questions.

‘Devlin says the maze was inspired by her experience of being backstage at stadiums. “It’s really an expression of how I feel when I’m wandering around backstage trying to find my way, often on the phone, and realising I’ve gotten entirely disorientated,” she says.’  Quoted from a blog review

Within the maze, small rooms were found with surrounding screens that projected videos that encapsulated many aspects of life, from news to her family to the streets of London.

Finally I entered a concrete room filled with red light and constant scent filling the space. The artist had her own Chanel scent created by the head of Chanel scent for the project and you could only purchase it during the five days the exhibition was held on. “ It’ll only exist in the memories of anyone who bothered to come to Peckham [to see the installation]”.

“Hopefully when you walk into that space with the water and the very personal footage, which is all from my own batch of memories … you have that sensation of remembered things,”

The essence of the instillation provides you with a sense of nostalgia; she validates her life, personal memories, key events and everyday components and created a scent inspired by these aspects that will allow its viewer to feel a sense of nostalgia of her own life.

Rarely during a visit to an exhibition of a favourite artist do you have the chance to listen to them speak about there own work and its personal motivations, however the exhibition offered a promising chance to do so last Monday at the Tate Modern. It was incredible to see in an exhibit of such scale its own creator walking amongst its blind viewers, totally unaware of who was standing right beside them, but after awing after such a beautiful self portrait of the artist in a prison mirror, barley visible to make out any real detail in his face, I starred wondering what the artist might look like an was pleasantly surprised when I saw its authenticity. He spoke about his work in personal way, focusing on what made him choose each photograph and why he found them appealing; his answers seemed virtuous, sincere and relatable, unlike when you here a critique concentrating on details that defeat its beauty.

The Exhibition offered an intense amount of reality to its viewer. As said in a film curated for the exhibition, “The work of Wolfgang Tillmans is not about separation, shock and Aw, its about wanting to do things together and see things together and not just seeing things for yourself.”. The message throughout is one of morals and truth; demonstrating the ever changing society he has encapsulated the International state of the past decade, taking inspiration fro technology, media, science, politics and youth to produced a somewhat documentary of evolution and I think he has achieved this with tremendous success. I have found his work extremely influential and inspiring perspective to help me move forward in my own work.