The venue chosen to house the Chanel ID project was an unlikely location for a installation, behind a successful multi-storey nightclub that I often visit myself, however a contemporary one. Being unaware of the artist who designed it, my drive to go was based on its sensory aspect, one that I have not been exposed to before. ID Magazine had united with Chanel and commissioned Es Devlin to produce a space that responded to her take on the perfume, and give its audience the change to freely come and explore her creation.
With a brief of “‘you can create anything you like as long as it has something to do with scent’,” says Devlin, She chose to explore the way that scent can be a way of recollecting past events. There are four rooms to the project, the first a video created by the artist that explores her inspiration for designing the maze, about reflection, angles and questions.
‘Devlin says the maze was inspired by her experience of being backstage at stadiums. “It’s really an expression of how I feel when I’m wandering around backstage trying to find my way, often on the phone, and realising I’ve gotten entirely disorientated,” she says.’ Quoted from a blog review
Within the maze, small rooms were found with surrounding screens that projected videos that encapsulated many aspects of life, from news to her family to the streets of London.
Finally I entered a concrete room filled with red light and constant scent filling the space. The artist had her own Chanel scent created by the head of Chanel scent for the project and you could only purchase it during the five days the exhibition was held on. “ It’ll only exist in the memories of anyone who bothered to come to Peckham [to see the installation]”.
“Hopefully when you walk into that space with the water and the very personal footage, which is all from my own batch of memories … you have that sensation of remembered things,”
The essence of the instillation provides you with a sense of nostalgia; she validates her life, personal memories, key events and everyday components and created a scent inspired by these aspects that will allow its viewer to feel a sense of nostalgia of her own life. 
