Author: Eilidh Mcgee

Mind map

My brief ideas for this project include;

ACNE underwear. creating a sub-brand that uses underwear as a ready to wear. creating a sub-brand for underwear, priced cheaper then acne’s garments and made just for women.

BALENCIAGA children wear. creating a sub-brand that produces children wear in a couture way, however for children. creating back to school outfits.

MARGARET HOWELL perfume or couture. a brand that preferably creates ready-to-wear garments for male and female audience. creating a sub-brand to produce a uni-sex perfume full of flavour. or creating a sub-brand for couture.

However, I have decided to follow the ACNE underwear idea as I believe it’s my strongest and most successful idea. It intrigues me and I hope to create many content based around this sub-brand.

Terminology

SUB-BRAND a own different brand developed from a cooperative brand. consisting of a brand promise, an image, value and creative visualisation.

TREND a direction in which something is changing and developing.

CREATIVE DIRECTOR creative leads at the company. they work with a creative team, plan and deliver a vision for clients.

TREND FORECASTER a predictor of fashion trends. predicting colours, tones, fabric and styles for up and coming seasonal trends.

 

Acne collage

In this workshop, we experimented with collaging and creating pieces that will explore our ideas for our sub-brand. For my collage, I decided to focus on my chosen brand, acne studios. At  my first look of acne campaigns, they always focused on taking pictures of their garments with models wearing them with a urban background. In the collage, I wanted to explore that. Using a mixture of backgrounds such as a man against a brick wall, a city and a barn. The variety of backgrounds helped me to place found models in front of the variety of backdrops. I took a black pen and decided to scribble stick men on top of the models just so the background was the main purpose of the collage.

If i was to do this again, I would’ve liked to see if i could’ve explored other brands, as it would’ve been more helpful in deciding what brand to pick.

Module Introduction

Today we were introduced to our module “Visual Narratives”, the module included us creating sub-brands for brands and creating visual marketing for them, like creating a brand manifesto, a website, a look book and much more. As well as creating our own sub-brand, we will be creating and predicting our very own trends for ss23, predicting what the trend will be for the summer of 2023.  My first thoughts of this visual module was that I found it very interesting, It was something that I had never explored before, in college I touch briefly on trends but had never really explored it. I believe that It will be interesting to create my own sub-brand in relation to another brand. creating a website, a look book and an instagram is something that i believe might be challenging, however i’m willing to learn more.

MY OWN REFLECTION

Animation workshop

In this workshop, we experimented with creating animation to make our zines more interactive. The animations that we created were made from content we had found in magazines whilst using a stop animation technique. For my animation, I experimented first with the technique of stop animation, using a roll of string and taking pictures of the progress of the roll getting looser. Once I had collected my images, I edited them into one video and it made an effective animation based on time and progress. After I had understood the techniques, I had advanced to using magazines collages, cutting out faces of women and placing them on a black board. I began taking each image of the process of the faces appearing and gathering together. Once the faces were gathered, the stop animation came to an end. I believe that the animation conveyed women coming together in unity. As I have decided on the theme of the “Male Gaze” I believe that animation would come in handy with expressing my theme as it is based on moving images.

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Figure workshop

In this workshop, I experimented with the use of illustration and drawing the figure. I enjoyed this workshop as it allowed me to express my creative freedom with in collage and illustration. In this workshop we took it in turns to style each other in loose fabric, creating a figure that had depths and colour to it. Some focused on making sure a silhouette was achieved on the model. Some of my illustrations focused on materials whilst only using a black tip pen, charcoal and red paint. We were not allowed to use a pencil or a rubber. As the workshop moved on we were asked to do the same but use content from magazines for colour and shapes. I found this part difficult to find material that had the correct colour and shapes, but overcame this by using a black tip pen to create more shape and tones into the illustration. I overall, enjoyed this workshop as it allowed me to express as much artistic freedom as possible, I believe that this is something that I would like to contribute to my zine pages.

Book binding workshop

In this workshop, we learnt how to create different books together with different techniques from folding paper to sewing pages together. It was interesting to see different ways and materials that were used. I found that the workshop was helpful because not only could I contribute these techniques to my zine but I could also contribute them into future work, like creating sketch books. In the first experimentation, we folded and  cut out papers in a pattern to create a mini zine. I first started of by folding an a4 paper by 4×4 squares this would outline where I had to cut and fold the paper, then I began to cut a spiral into the paper. after cutting a spiral into the paper, I began folding the paper in a direction. I found this technique to be easy and accessible but as a sketchbook and a zine, it would be hard to put content in it. In the second technique, we used thread, a hole puncher and paper to create a book that was connected by thread. I started off by folding two pieces of a3 paper into 4 squares. Then I began marking each paper with four holes, before using a hole puncher to punch four holes into the papers. Once the holes had been placed, I then began sewing the pages together which brought the pages together. I found this technique to be more secure but more technical.

Body image in the Media

Today we were introduced to our project that was to create a zine based on the theme “Body Image in the Media”. Within this theme, we were asked to come up with a sub theme. I thought about the media and different aspects of it, from film, television, social media, the news. etc. The media is such a big platform that body image is represented through out, negatively and positively. With film, my brief ideas spun from negative representation with the male gaze, to positive raw representations in independent films. When I thought about television, I thought about the reality shows and how there’s a pressure and expectation to look like reality stars despite how fake bodies are. My last thoughts came to the news and how magazines put pressure on celebrities to always look perfect.

feedback

The Feedback that I have gathered through my peers and tutors that have viewed my project so far :

WWW .

• • good layout and colours of my sketchbook
  • nice format
  • lots of pictures
  • descriptive artist research
  • good photos.

EBI .

• • more descriptive in parts
  • bigger writing
  • too much white space in sketchbook.
  • more experimentation within photography.