Looking back on my Visual promotion module there were many things that I had learnt, the whole module was completely new to me, despite briefly looking into trends in college. It was so interesting to go into depth into why trends are important and how to create sub-brands from pre existing brands.
I enjoyed learning about how trends are created and founded, researching into how to create and promote a brand, learning all the different aspects on how to make a brand successful. The challenges in which I came across through out the module included deciding on an aesthetic, visually thinking about how to promote a brand to a certain audience and creating an event for the audience. I also found that narrowing down ideas to be difficult at times.
However, I dealt with the challenges by carefully looking at inspiration that would inspire my journey into visual promotion. producing SWOT analysis was very helpful at times, as it helped me identify the weakness and strengths of not only my brand but other brands too, helping my sub-brand get stronger than the competitors.
However, I have overall enjoyed this module and I am pleased with my final outcome. This has changed the way the I think about how brands are created and produced, I did not realise the effort that a brand had to go through to create a confident brand. I also found making my own macro boards with ss23 enjoyable as i was creating my own images to add to these macro trend boards.
If I could do this project again, I would’ve like to spend more time looking at how a brand is produced. I had difficult time creating a pop up shop, however with more time and inspiration, I believe I could create a strong brand.
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