WGSN is a trend forecasting company founded in west london in 1998 by two brothers, Julian and Marc Worth. The company is used to predict and create trends for up and coming seasonal trends. When taking a brief look at the SS23 trends on the website, I found many trends for the summer however one trend stood out to me, SOFT ACCESSORIES a trend that i believe is in relation to my sub-brand and my theme. The trend predicts that soft accessories will be used in 2023 in summer. using accessories like a sustainable scarf, a baseball cap and a bucket hat will be introduced in womens wear. It is said that this will be the season to experiment with different colours and accessories. I hope to represent this macro in my macro trend board.
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