Terminology

SUB-BRAND a own different brand developed from a cooperative brand. consisting of a brand promise, an image, value and creative visualisation.

TREND a direction in which something is changing and developing.

CREATIVE DIRECTOR creative leads at the company. they work with a creative team, plan and deliver a vision for clients.

TREND FORECASTER a predictor of fashion trends. predicting colours, tones, fabric and styles for up and coming seasonal trends.

 

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