SUB-BRAND a own different brand developed from a cooperative brand. consisting of a brand promise, an image, value and creative visualisation.
TREND a direction in which something is changing and developing.
CREATIVE DIRECTOR creative leads at the company. they work with a creative team, plan and deliver a vision for clients.
TREND FORECASTER a predictor of fashion trends. predicting colours, tones, fabric and styles for up and coming seasonal trends.
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