The importance of Datacenters is underrated and i’m sure DCD would agree.
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DCD delivers a world leading series of events across five continents and a powerful global digital media portfolio – devoted to data centre scale IT infrastructure that supports transformation in Cloud, IoT, Smart Cities and across the Zettabyte economy. DCD connects the market-makers, informing, influencing and instigating change and development throughout this exciting sector.
Essentially they bring together highly selected end users and innovators from all around the world to different events in different countries. why is this important? because every single business that has an online presence needs and has a datacenter. They are very hard to maintain they require a lot of energy and have to be kept cool with many fans. it is difficult to maintain this.
A Data centre is a facility used to store computer systems, such as telecommunications and storage systems. It usually includes backup components and tools for power supply, data communications connections, environmental controls (e.g. air conditioning, fire suppression) and various security devices. A large data centre is an industrial-scale operation using as much electricity as a small town.
Website analysis and consumer Journey
As we look into the DCD events website. we look at the attraction, delivery, positioning and information provided and it’s role with the consumer. At first look the website bar does not appear as secure on the webite bar. This minor detail is most noticeable with regular internet users and could worry potential clients of the business, which include CEO’s and individuals of important positions in various of businesses. This may cause a potential problem especially with people who are not very aware of the business or know DCD very well. They might start questioning the authenticity of their website.
DCD Events website.When looking at a specific event page the homepage of the website(The London event) we can notice immediately that the website has been laid out very clearly with the menu bar at the top, this makes for easy navigation and clear to the consumer where they need to go on to register for the event. The website also has a section for sponsoring and exhibiting therefore making it clear to the different types of clients, so either being an end-user who wants to register and attend the event or a technologically advanced business who wants to sell their ideas and innovations or even just a company willing to sponsor the event can easily do so from their website without complications.
The aesthetics of the website are great, There is a colour theme for each different category group so US & Canada is red themed while Latin america is purple and Europe is green. With so many events happening throughout the year this allows for less confusion for the consumer about the event, especially to new consumers who are not familiar with DCD yet.
Ideal Consumer
The ideal Target consumer of DCD include people such as Robert Stewart who is the marketing director of a clothing company, He’s been working there for 8 years he is 48 years old and has been attending and looking to improve on his companies data centre facilities for over 5 years attending various events. His goal is to reduce costs and improve efficiency of the business his challenge is to combine the two while continuing to use the most advanced technologies. He fits in the DCDs highly selected profile of consumers who are able to attend the event.
Overview and Recommendations
Overall there is not much to say about the DCD events website, its very clear and looks good however, minor details such as the secure bar not appearing could be slightly alarming for some, especially considering their ideal consumer being a person of importance and high stature.
persona
Barry Allen
- private investigator and a scientist in the Criminal and Forensic Science Division of the Central City Police Department
- No wife and children
- Male
- 29
- Central City
- £35,000
- Very straight forward, fast paced person
- Primary goal is to keep the City safe and his secondary goal is to take care of his friends and family
- Having technology advanced enough for his job
- If you believe in the impossible you become the impossible
- common objections may include the fact that he may be too busy to attend the event
- Coming to the event and looking at all the new innovations on how to store your back up data while using less energy consumption with effective cooling which can save the local council money