Well Done Argos

The digital movment has fully erupted and companies need to devleop with this. Argos, have accepted this and are updating their stores to become more technological pleasing. Agros, wanted to capture how their customers felt about this change. The company have understood the traditional word of mouth has envoled and customers are now using social media channels to voice opinons. Brandwatch Analytics provided Argos with just this. Brandwatch were described as the “magic” that transformed data from their customers into invaluable insights for Argos to allow Argos to understand their customers and who is behind the comment.

Argos, operate an excess of 50 new digital stores, undoubtbly, they realised that segmenting social data was the first step to managing it; location is a prime example of this. Brandwatch Analytics allowed Argos to create categories for all its digital stores, incorporating location data with other critera such a street names. Comments then linked to the correct stores and can be used to ensure that their own customers have an enjoyable experience.

Elle’s Key Points

• Having data is great, however, in order to be valuable a company needs to understand it and use it to improve their products and servies.