With this project I wanted to create something exciting which would allow me to get creative. I also wanted to create something genuinely possible, in the sense it could be presented to Balenciaga as a definite concept which would be successful. I wanted to enter a market which is growing so fast and rapidly and the demand is bigger than ever and that is the cosmetics industry. I feel Balenciaga has such a strong brand image and with the help of cosmetics can help allow consumers to complete the balenciaga look and learn to be even more bold and daring in their everyday lives. With this I wanted two main core values, one being that it is crucial this is an eco-friendly concept, that packaging and ingredients are well considered and aiding our futures. Secondly that it is inclusive and represents that no one is left out in cosmetics, they cater to all every race, sexuality and type of person.
