The next stage of my multi platform campaign was to create an event. I knew that I wanted to throw a launch party as a way of promoting the product and showing the new campaign off to industry experts and consumers. I chose a series of possible locations for the event. I wanted the event to offer a chance for people to test out the products and really get to the know the brand. Hence why we will have a pen session at the beginning of the event whereby chosen makeup artists will demonstrate how these products can be used to create bold and beauty looks. The models themselves can also discuss how they would use it and how it feels.
Make up products will be doted around the event space and in the bathrooms for guests to use and touch up their makeup or even re do it.
We also wanted some instagram moments, so have installed a Photo Booth which has the backgrounds of our campaign, offering people the experience of being in a balenciaga Beauty campaign, with the hashtags balenciagabeauty and balenciagalooks at the bottom of the photos.
We want the event to be a celebration and will be more of a party atmosphere instead of a formal event, we want it to be something people remember and associate the Balenciaga Beauty brand with. We want to also use it as a charity opportunity as all profits will go towards Global Footprint Network who are a charity which advance the science of sustainability.
Below is an image of the invitations designed for the event.
