From investigating the macro trends within the beauty industry I discovered four main ideas.
Wellness. There is a huge movement for promoting mental health and well being within the cosmetics industry and it is crucial that this is represented. We need to take less time focusing on how to be beautiful and taking ages perfecting ourselves and rather just live in real life and express ourselves.
Rapid Inclusivity. We have to consider every being and not just create a target audience or idea of person who should be wearing this make up, it is for everyone.
Tech-utility. Balenciaga is extremely forward thinking when it comes to tech. As technology advances the make up industry need to be able to reach the demand where consumers want to look as good as they do on screens as in real life. Creating bold looks and high pigmented products.
Safe Guarding the future. It seems an obvious choice but it is absolutely crucial that the cosmetics industry reduces its use of plastic within packaging and is also looking forward to reducing use of water in make up.
