When looking into Balenciaga as a brand and all they stand for I wanted to go right back to when it all began and decided to look through the Vogue Archives. It seemed through the articles I read and advertisements I viewed that Balenciaga has always been a fashion brand which has pushed boundaries and ideologies surrounding fashion. Particularly with darling shapes which they are famous for. Allowing them to be an extremely unique brand.
Then when looking at more up to date Balenciaga content it was interesting to see what they stand for. With the appointment of Demna Gvasalia, Balenciaga has once again changed becoming more up to date with younger generation and producing increasinly technologically advanced content. I also enjoyed their Fall 2018 ready to wear show. Gvasalia as a designer who wants to be an agent of change in the fashion industry, and who goes for social change, too. The show included World Food Program–branded merchandise that will be sold to benefit the United Nations charity which acts to relieve food poverty. A simultaneous donation of $250,000 was made by Balenciaga to the fund.
