Dacia is one of those automobiles companies the it is not only B2B but it is also B2C, the reason for this it is because not only customers purchase their products for leisure, businesses also purchase their cars; like rental cars companies such as “Rent a car”, making deals or purchasing to therefore rent it out to customers within their orders.

Secondly, one of the most reasons why they are more likely to a car to be rented out, it is because they are a very cheap car manufacture. Dacia is selling brand new cars such as the “Dacia Duster” from “£9,995” and when they conduct deals with rental companies it very easy negotiable, therefore it is easier for the cheapest rental companies to have Dacia car brands available for customers.

The options that Dacia provides to potential and current customers are very variable and flexible. The reason for this it is because Dacia is a car brand where they provide very cheap automobiles for customers, so it is very easy for anyone to get into a contract with Dacia. Furthermore, they have a strategy called “Simple is smart”, this is where they say that their values is to have a straightforward range (easier decision making), the fundamentals customers actually need in a car, non complicated designs, reassurance on the module you pick, has various branch (easy access) and dealers are straight to point.

In 2018, Dacia has generated their revenues obviously through their car sales, therefore group revenues amounted to €13,155 million in the quarter (+0.2%). At constant exchange rates and perimeter, the increase would have been 5.4%!