Dacia is one of those automobiles companies the it is not only B2B but it is also B2C, the reason for this it is because not only customers purchase their products for leisure, businesses also purchase their cars; like rental cars companies such as “Rent a car”, making deals or purchasing to therefore rent it out to customers within their orders.

Secondly, one of the most reasons why they are more likely to a car to be rented out, it is because they are a very cheap car manufacture. Dacia is selling brand new cars such as the “Dacia Duster” from “£9,995” and when they conduct deals with rental companies it very easy negotiable, therefore it is easier for the cheapest rental companies to have Dacia car brands available for customers.

The options that Dacia provides to potential and current customers are very variable and flexible. The reason for this it is because Dacia is a car brand where they provide very cheap automobiles for customers, so it is very easy for anyone to get into a contract with Dacia. Furthermore, they have a strategy called “Simple is smart”, this is where they say that their values is to have a straightforward range (easier decision making), the fundamentals customers actually need in a car, non complicated designs, reassurance on the module you pick, has various branch (easy access) and dealers are straight to point.

In 2018, Dacia has generated their revenues obviously through their car sales, therefore group revenues amounted to €13,155 million in the quarter (+0.2%). At constant exchange rates and perimeter, the increase would have been 5.4%!

Kellogg’s is an international business within the food industry, which was founded in 1870, their main location is in Manchester (United kingdom). The benefits provided from this company is that they respond back to individuals insights and personal wants, meaning they provide a variety of different tastes in their products such as cereals and snack bars.

As any other company within all different types of market, they have goals, challenges and solutions. According to Brandwatch’s case study on Kellogg’s, one of their aims is to “sponsor exciting social competitions and reward winners fast”. Their weakness is that they have to be depend on other for social intelligence, which is something that “Vicky Keeler, Digital Executive Kellogg’s UK” disagrees on, she believes that the company itself should have a tool in order to move quickly once social campaign opportunities emerge. Therefore, they decide to have Brandwatch as their solution to their social problem, by having this company monitoring and making analytical solutions for them, this was where then twitting for them started to increase which had a massive impact on their sales of their products since they had more interactions occurring.

Accordingly, Kellogg’s started to create Twitter campaigns in order to bring more awareness towards their products so sales would increase. One of the examples was that consumers were purchasing Kellogg’s products, taking pictures with it and then # it on twitter, which would then get potential customers.

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