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Steps you need to take to successfully implement blogging in the music industry

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Steps you need to take to successfully implement blogging in the music industry

 

Blogging is a way of “express yourself to the world. A place to share your thoughts and your passions. Really, it’s anything you want it to be.” (Hahns, 2011), this has given anyone the power to write what they want about anything. But to be able to carry out this successfully there are various ideas that need to be implemented, this is what I will be blogging about: how blogging is successfully implemented into the music industry.

 

Beginning steps to take that will ensure a good start

 

When it comes to successfully implementing a music blog page there are various steps you need to take in order for it to be user friendly. Step one, you need to find your own reliable host, this is very cheap nowadays. Secondly, you need to download WordPress, as its the most used platform of the top 100 blogs worldwide by far. Step 3, preferably download a premium (paid) theme, as the free ones lack a lot of features. Step 4, you need to make your blog stand out, if not people will not bother to read it, and the click through rate will be low. Finally, you need to figure out a way to get people to visit your blogs, weather that be the use of twitter or other social media sites. For more detail on each of these steps, please visit the website in the link shown: http://www.sophistefunk.com/start-a-music-blog/ .

One website that is know to have carried out these steps successfully is pitchfork, as they have become one of the biggest music review/blogging sites in the world. They did this by releasing out the ordinary reviews, such as Jet’s second album shine on. This lead to a viral piece of content that spread round the internet like a virus. Pitchfork also managed to come up with innovating ideas that the other site lacked, for example its new web layout combined with it print design which reinforce the image of a forward-facing, vibrant title that is at the foreground of digital media. For more reasons on why Pitchfork is so successfully please visit this link: https://www.theguardian.com/media/2015/oct/16/pitchfork-music-magazines-nme-q-mojo

 

 

 

 

 

Creating a volume of traffic for your blogs

 

Creating traffic for your blogs is perhaps one of the most important things to do, after you have set up a webpage. According to a recent article in Portland’s Business Journal, step number “10) Increased Traffic to My Blog” says that one way of generating traffic, is the use of twitter as many companies have an account with followers, so this can be a good start up for generating followers for your blogs. Another very successful way of generating traffic is the used of emails, most successful bloggers have go a email list that they have to send there new blog posts too. The reason this method is so successful is that your email list will only grow and rarely decrease. Darren Rowse is a successful blogger who sends an email to his list about a new blog post, below is an image showing the number of one of his traffic spikes:

(Cami, 2016)

 

What content to include in a music blog

 

When it comes to blogging, content is key. As there is a limited amount of words you can put into a blog, the quality has to be very high. One of the most important aspects is headings, as they tell the reader what part are important and how the are all interconnected. As they have different aims, a single post needs another heading structure than your blog’s homepage. Another thing to keep in mind is the resolution of your images, as not everyone has a high resolution screen, so the images need to be as clear as possible. Also make sure to use images that correctly portraits the emotion you are trying to give off. Lastly you need to make sure that your blog is compatible for mobiles, as this will be the most likely device that users will use. Effective formatting in a clear manner make the points you want to cover. For more information on this topic visit: http://www.socialmediaexaminer.com/26-tips-for-writing-great-blog-posts/

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

References

 

Hahns (2011) Home. Available at: http://blogbasics.com/what-is-a-blog/ (Accessed: 26 February 2017).

 

Cardew, B. (2017) What did pitchfork get right when most music magazines are losing sales? Available at: https://www.theguardian.com/media/2015/oct/16/pitchfork-music-magazines-nme-q-mojo (Accessed: 27 February 2017).

 

Maynard, W. (2009) 10 surprising ways that Twitter has helped my Business…and ideas on how it can help yours too. Available at: https://www.kinesisinc.com/10-surprising-ways-that-twitter-has-helped-my-business/ (Accessed: 27 February 2017).

 

Cami (2016) Start a Blog. Available at: https://startbloggingonline.com/how-to-promote-your-blog-and-get-visitors/ (Accessed: 27 February 2017).

 

Hemley, D. (2017) 26 tips for writing great Blog posts: Social media examiner. Available at: http://www.socialmediaexaminer.com/26-tips-for-writing-great-blog-posts/ (Accessed: 28 February 2017).

A Critical Analysis Of Various Emails I Have Been Sent By Corporations

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Event Triggered Email

“Email is a widely used tool for business communications, but a 2013 survey by Sendmail, Inc., found that it has caused tension, confusion, or other negative consequences for 64 percent of working professionals.”

This is why it is so important to ensure that your email is clear, and successful.

Event triggered email is an email sent to a list of subscribers based on a event. The email i chose was sent by patterns nightclub in Brighton, for there Halloween night. Here is a link to there website were you can find out all there information: http://patternsbrighton.com/

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Above we can see that they have used emojis to represent the event that they are holding (?), this makes you engaged as it attracts you from others emails in your inbox. The use of using capital letters  also engages you. When this email was sent i opened it straight away, they had a warning in the email name that the event was close to selling out which lead me to view it right away. This email worked relatively well as it had my attention and got me to open it straight away.

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Once the email was opened you were taken to a very bright page that had a flashing skull which flashed different colours, and made you scroll down further. Its contrasting colours really encourage you to scroll further into the post as it is almost quite satisfying to read and view. The fact that they diddent include much information also made it effective, as you are only informed on the key points of the night, so you are more likely to remember it and you know exactly what you are getting for your money. Right at the bottom of the page you are informed about 2 options that allow you to buy tickets, these are in bright boxes that sent links to were you can purchase the tickets. These links are likely to be opened as you are convinced before hand by the text.

There are various was in which you can analyse the success rate of an email, please follow this link which will give you some insight: https://econsultancy.com/blog/64784-simple-steps-for-measuring-email-campaign-effectiveness/

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Above is an email that has not been as successful, as it does not draw you to open it due to the lack of various emojis or texts. This just looks like any old email, so you would most probably just scroll past it due to the pure volume of email a typical person receives nowadays.screen-shot-2016-11-04-at-13-34-41

As you can see, the landing page is relatively boring, and does not give you a great amount of information as the price is not even stated. “The average office worker receives around 80 emails each day. With that volume of mail, individual messages can easily get overlooked.” this is why it is so important to make your emails affective.

This Email could be improve by having a better subject line, instead of have just normal caps, they could of had bold letters, emojis and caps lock letters included. In rule six of http://www.skillsyouneed.com/rhubarb/effective-emails.html article it says “Master the Subject Line” you need to think how you would get the receiver to open it and how you can make it athsteticaly appealing. Also the landing page need to have more information included. “There are so many elements that a top-notch landing page needs, and making those elements the “best” they can be often depends on what your landing page goals are.” for Xbox it would be to convince the buyer that it is worth the value of money to spend, this would maybe involve the use of effective images or facts about the consoles improvements/

References

  • “Writing Effective Emails: Getting People To Read And Act On Your Messages”. Mindtools.com. N.p., 2016. Web. 4 Nov. 2016.
  • Six rules for effective Emails (2011) Available at: http://www.skillsyouneed.com/rhubarb/effective-emails.html (Accessed: 4 November 2016).
  • Mineo, G. (2016) 16 of the best landing Page Design examples you need to see. Available at: http://blog.hubspot.com/marketing/landing-page-examples-list#sm.000zfl3zl121id5gvz31vf2g0icna (Accessed: 4 November 2016).